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In this post, we are analysing the SEO performance of the INDUSTRY AUTO SERVICES LTD Sheffield website ( to see if it could be improved upon and how they may rank after some optimisation.

Fails Mobile Friendly Test – Big Problem

With the introduction of the mobile first index around the corner, it has never been more important to have a mobile friendly website from an SEO perspective. Google is currently suppressing mobile rankings of websites that aren’t mobile friendly, but when the switch in the index is made they will not suppress desktop rankings too.

Working through the Google Mobile Testing tool, you can quickly identify the problems with your website and what you need to do to address them.

Poor Quality and Low Volume of Backlinks

One of the most important factors when ranking a website is links. Inbound links are simply links from other websites to yours, and they help Google decide what’s important and therefore what should rank more highly.

This website doesn’t have many backlinks from authority websites about Sheffield or the motoring industry, and this could be one of the main reasons that it doesn’t rank so well.

By using a basic SEO package we could improve the backlink profile to contain relevant and authoritative links that will help to improve the search presence for

Un-optimised Homepage

The homepage for many local businesses is where the majority of the traffic will be pulled in, as it often ranks for the most competitive, main keyword phrases.

In this example, the website doesn’t have any relevant keywords in the Title, it simply uses the word “Home”. The page title is the main link that displays in Google SERP’s, and is the main reason why people click on your website, and so it should have all of the main keywords that you want to rank for in it.

Completing this step alone could significantly increase the rankings of this website.

Matt Jackson

SEO Expert at SEO Scientists
I'm a digital marketing expert living in Sheffield, specialising in local and e-commerce SEO.

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