Here we are analysing another Sheffield based website, with the business being called “Forge Sheffield” (www.forge-sheffield.co.uk), an accountancy and business services firm based at Hillsborough.
No Citations On The Business
For locally relevant businesses, one of the most important ranking factors in Google is the quality of citations. Citations are mentions of the company name, contact details, address and website, on other websites such as Yell.com, Yelp, Facebook and others.
However Forge Sheffield have no mentions on these sorts of websites, which is a big problem if they want to rank on page 1.
No Backlinks To Forge Sheffield Website
Inbound links from authority websites are the biggest ranking factor for a website in Google, and therefore it should be at the heart of every business SEO strategy. However Forge Sheffield have no inbound links what so ever, which is preventing them from ranking for competitive keywords such as “accountants Sheffield”.
Adding local directory links and accountancy based links will go a long way to improving this.
Schema.org Markup for Accounting Service
This hidden code on the website helps to communicate to Google what the business is about and where it’s located, however Forge Sheffield doesn’t have this anywhere on the website at all.
There is a specific type of schema.org code called JSON LD which goes unseen by visitors, and there is a specific subset for accountancy firms which can be found here: http://schema.org/AccountingService
The website doesn’t rank very well for the key terms at the moment, and performing these audit changes along with a website upgrade could seriously improve it, and get them ranking for the main terms at least on page 1 of Google.
We provide expert SEO services in Sheffield and across South Yorkshire and the UK in general, so contact us today for a free website assessment.
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